Cookies are a common tracking technology used by websites to improve the user experience and target advertisements to the right users.
What Are Cookies?
Cookies are small text files that websites store on the devices people use to access their sites.
They are used to make the website experience better for the user, and sometimes they track users’ personal information. For example, they can be used by some sites to remember login credentials.
How Are Cookie Policies and Privacy Policies Different?
- How you collect information
- What you do with that information
- Whether or not you share that information
- The presence of cookies on the site
- How cookies are used
- How users can control their preferences about cookies on the site
Definition of Cookies
As an online entrepreneur, you’re probably very familiar with cookies. However, your audience may not be. Tell users what cookies are and why your site uses them. Keep this simple and straightforward, so users can clearly understand.
Your Site’s Cookie Categories
Next, outline the cookies you use on your site, such as:
- session cookies
- persistent cookies
- secure cookies
- functionality cookies
- analytics cookies
- social media cookies
Keep this simple as well, but make sure you clearly outline which cookies you use by category. Explain to the reader what the different types of cookies do.
For example, include a brief description of what a social media cookie is used for.
After explaining which cookies you use, outline what you use them for.
Being fully transparent in this section is important, as people have the right to know for what purposes their personal information is being collected and handled.
They clearly outline in a reader-friendly way why they use tracking technologies.
Consider adding a table that readers can quickly scan and understand that lists types of cookies and what purposes they serve.
Under the GDPR, you must allow your site’s users to reject or opt out of cookies, if they so wish.
Here’s an example of how Facebook’s cookies policy tells users how to control their cookie preferences:
Cookies policies work alongside privacy policies to inform users of how their data is collected and used.